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Marketing performance measurement
Results: 294

#	Item
111	CMO survey Strong sales reflect rebound The CMO Survey reveals marketers’ optimism about potential revenue Add to Reading List Source URL: cmosurvey.org Language: English Strategic management Marketing performance measurement and management Customer relationship management Sales Marketing operations Integrated marketing communications Marketing Business Management
112	Analytics & Marketing Optimization Case Study B2C – Reducing Cost Per Transaction www.e-nor.com Company Background Add to Reading List Source URL: www.e-nor.com Language: English - Date: 2014-09-15 19:23:11 World Wide Web Marketing performance measurement and management Google Analytics AdWords Urchin Google Website Optimizer Web analytics Management Business
113	A discussion posted on Digiday on what to look for in an attribution vendor by Troy Lerner, president of Booyah Advertising. Attribution Vendors Are Not Created Equal Selecting an Attribution Platform Add to Reading List Source URL: www.adometry.com Language: English - Date: 2014-08-28 11:48:27 Marketing performance measurement and management Strategic management Infrastructure optimization Mass spectrometry software Management Performance management Information technology management
114	About The CMO Survey Mission - To collect and disseminate the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and society. - T Add to Reading List Source URL: cmosurvey.org Language: English - Date: 2014-10-03 08:22:18 Strategic management Electronic commerce Marketing performance measurement and management Performance management Business-to-business Analytics Business Management Marketing
115	Lenovo A Radically New View of Results CASE STUDY Adopting Data-Driven Attribution to Uncover Sales Add to Reading List Source URL: www.adometry.com Language: English - Date: 2014-08-28 11:52:28 Management Strategic management Lenovo Supercomputing in China Videotelephony Zhongguancun Marketing mix modeling Marketing plan Marketing performance measurement and management Business Marketing analytics Marketing
116	Advance America A Holistic View of Marketing CASE STUDY Erwin Penland Looks to Attract More Customers for Advance America Add to Reading List Source URL: www.adometry.com Language: English - Date: 2014-08-28 11:52:26 Marketing analytics Strategic management Internet marketing Marketing mix modeling Marketing performance measurement and management Penland School of Crafts Advertising Infrastructure optimization Marketing Management Business
117	C-Suite Perspectives How do C-Suite executives view the evolving role of their CMO colleagues? Add to Reading List Source URL: www.egonzehnder.com Language: English - Date: 2014-10-15 09:40:13 Marketing performance measurement and management Performance management Corporate title Management Marketing analytics Strategic management
118	WHITE PAPER Incorporating External Factors into Marketing Attribution and Optimization Models Google Inc. Add to Reading List Source URL: www.adometry.com Language: English - Date: 2014-08-29 12:47:48 Marketing Business Marketing mix modeling Seasonality Marketing performance measurement and management Google Search Management Marketing analytics Strategic management
119	A Modern View of Marketing Mix Modeling ARTICLE Understand marketing mix modeling to build a better measurement strategy for your organization. Add to Reading List Source URL: www.adometry.com Language: English - Date: 2014-08-29 12:51:29 Strategic management Marketing analytics Marketing mix modeling Integrated marketing communications Marketing performance measurement and management Analytics Database marketing Marketing Management Business
120	Financial Services Adometry TV Attribution CASE STUDY Understanding TV and Radio’s Impact on Digital Activity Add to Reading List Source URL: www.adometry.com Language: English - Date: 2015-03-05 13:42:45 Marketing analytics Strategic management Advertising Marketing mix modeling Online advertising Google Marketing performance measurement and management Integrated marketing communications Marketing Business Management